Priyanka Chopra has been signed on as the face of Heroine, a premium brand from the house of Jinaam Dress Pvt Ltd. Speaking on the association, the actress said, "It's important for today's generation to have access to the best in fashion. The brand promises to bring alive the Indian ethnic wear market with attractive collections that are in line with latest fashion trends."
Added Rahul Oswal (Founder, Jinaam Dress Pvt Ltd), "Priyanka is a versatile personality, who has achieved both national and international fame. And she does it with great style, being recognised as a fashion icon not just in India, but across the world. She is a great fit for our brand. We've been manufacturing Indian ethnic clothing for over 12 years now and our fundamentals are clear — every thread needs to be designed keeping in mind both the physical and emotional needs of a woman."
This new fame-inspired fashion label will be available at select multi-brand outlets/large format stores across India. It'll also be available on the parent brand's online retail partner www.manndola.com.
